Module: General Practice
Q12: As per the RBI guidelines on responsible business conduct, under what condition is a bank permitted to send promotional alerts to a customer?
✅ Correct Answer: B
The correct answer is only if the customer has provided explicit consent to receive them.
This rule applies to messages about the bank's own products and products from other companies.
The rules protect people by also saying that the process to stop getting these services or promotional messages must be very easy and simple to use.
This rule applies to messages about the bank's own products and products from other companies.
The rules protect people by also saying that the process to stop getting these services or promotional messages must be very easy and simple to use.
🧠 Real-World Scenario:
Imagine a Salary Account Holder receives 5 SMS alerts a day about "Pre-approved Credit Cards". Suddenly, they realize they never signed up for marketing messages.
According to the rules, they can report the bank for violating privacy laws, because sending ads requires clear, prior consent. This means banks cannot spam you just because you have an account with them.