Module: General Practice
Q9: Consider the following statements regarding the marketing norms for Regulated Entities (REs):
Statement 1: Regulated Entities (REs) must ensure that the marketing of financial products is transparent and explicitly details all material risks, preventing asymmetric information.
Statement 2: The RBI's new draft directions explicitly ban the use of "dark patterns" and buried fine-print fees in the digital advertisements of loan products.
Statement 3: The guidelines stipulate that the font size of the "Terms and Conditions" and risk disclaimers in print advertisements must not be less than 10-point size.
Statement 4: REs are required to digitally preserve records of all marketing materials and target audience data for a minimum period of 3 years from the date of the last campaign.
Which of the above statements is/are correct?
Statement 2: The RBI's new draft directions explicitly ban the use of "dark patterns" and buried fine-print fees in the digital advertisements of loan products.
Statement 3: The guidelines stipulate that the font size of the "Terms and Conditions" and risk disclaimers in print advertisements must not be less than 10-point size.
Statement 4: REs are required to digitally preserve records of all marketing materials and target audience data for a minimum period of 3 years from the date of the last campaign.
Which of the above statements is/are correct?
✅ Correct Answer: D
🎯 Quick Answer:
All statements are correct. (Option D)Mis-selling occurs when a product is sold based on exaggerated claims or hidden risks.
Structural Breakdown: Advertising guidelines cover print, digital, and telephonic marketing.
The core principle is that the "disclaimer" must be as prominent as the "claim." Historical / Static Context: The Charter of Customer Rights issued by the RBI guarantees the "Right to Transparency." Historically, banks used microscopic fonts to hide exorbitant penal interest rates or processing fees in promotional materials.
The Dynamic Update (NEW) & Data: The February 2026 draft qualitatively modernizes these rules by directly targeting digital "dark patterns" (manipulative UI designs). The hard data parameters enforce physical readability by mandating a minimum 10-point font size for print disclaimers (Statement 3) and impose a strict audit trail, requiring REs to preserve advertising records for 3 years (Statement 4).